Sponsorship funding guide
How to fund a camera before you buy it.
Most of the destinations on our network did not pay for their cameras out of the marketing budget. They sold sponsorships against them: a weekly sponsor on the ferry-dock view, a location sponsor whose sign is in frame, a network-wide sponsor across every camera and the channel. This guide is the playbook: the sponsorship types, what to charge, the pitch, and the templates.
What’s inside
- The five sponsorship types and when each one fits
- How Drummond Island sold out year one with a board pitch
- What Pocono did to turn a camera network into a TV channel sponsors wanted
- Email, proposal and renewal templates you can copy
- How to report viewer minutes and broadcast pickups to a sponsor
Send me the guide.
Tell us where to send it. We will also let you know when the full guide is updated.
It works
Drummond Island Tourism Association · Drummond Island, Michigan
One ferry-dock camera, paid for by members, picked up by local TV.
- 1
- camera
- Year 1
- funded entirely by member sponsorships
- Weekly
- sponsor rotation, still selling out
DITA wanted an original way to promote the island and a way to fund it under a tightening budget. One camera at the ferry dock serves visitors and residents alike (locals use it to check the ferry). The board approved a member-sponsorship model that covered year one and created demand for year two. Local stations used the camera on air.
“We have experienced a significant increase in website traffic, social media engagement, and visitor inquiries. We highly recommend implementing the TravelTV camera system.”